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Celebrity hair care expert to lead social media project.
June 15, 2010
By: TOM BRANNA
Editor
Schwarzkopf & Henkel partnered with celebrity hair stylist Larry Sims on its social media campaign with göt2b, the brand of innovative hair styling products inspired by the latest trends. One of the hottest hair stylists working in the entertainment industry today, Sims will be sharing his expertise across several social media outlets with göt2b, including YouTube, Facebook and Twitter. The partnership kicked off at Nylon Magazine’s Young Hollywood party in Los Angeles at the Rooseve...
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